John Maynard Keynes wrote of Sir Isaac Newton that he was
not the "first in the age of reason:
He was the last of the magicians."
In his own frequently quoted letter to Robert Hooke in February of 1676,
Newton humbly commented that, "What Descartes did was a good step…[to
which Hooke] added much several ways, & especially in taking ye colours of
thin plates into philosophical consideration.
If I have seen further it is by standing on ye shoulders of
Giants." Acknowledging Descartes,
Newton placed his reason in the lineage of Augustine, Socrates, Euclid,
Pythagoras - all celebrated for their influence on pivotal alterations in
rationalizing the natural order using optics, magnetism, and societal lethargy
fueled by religion. Their collective
insistence that they needed to include in their otherwise rational arguments a
concession to the normative assumption of some form of mystical divinity Locked them into frameworks from which
modern philosophers still Kant seem
to escape!
I saw an advertisement on a billboard in Los Angeles this
week announcing some form of smart phone number 6 as the "Next Big
Thing" (aka, NBT). According the Wired (Oct, 2014), the NBT is, drum roll
please, video conferencing from Google!
Whoa! According to Motorola CEO
Dennis Woodside in 2013, the NBT is a smart phone that knows "when you
take it out of your pocket."
WHAT???? And it knows when you're
holding it in a position that is likely a picture-taking orientation! Say it ain't so! According to CNET, the NBT is, hold on, make sure your sitting down, a lower
price for the same technology. No
way! Where's the Nobel Committee?
When Apple CEO John Sculley developed the concept of the PDA
or personal digital assistant - the forerunner of the smartphone - in 1987, he
thought that he would "reinvent" personal computing. Sculley was not standing on top of the
shoulders of giants when he announced the Newton OS. He was - with or without consciousness -
indicting our generation with a moniker of the contempt we evidence for what
would constitute true, radical, new thinking.
The Reduced Instruction Set Computing (RISC) processor that went into
the Newton put in motion what has metastasized into our NBT cancer today - the
appearance of doing more while repackaging less. Now Apple (NASDAQ: APPL), AppliedMicro (NASDAQ:
AMCC), Atmel (NASDAQ: ATML), Broadcom (NASDAQ: BRCM), Freescale (NYSE: FSL),
Nvidia (NASDAQ: NVDA), NXP (NASDAQ: NXPI), Qualcomm (NASDAQ: QCOM), Samsung (KRX:005930), ST Microelectronics (NYSE:
STM), and Texas Instruments (NASDAQ: TXN) work to provide the 6.1 billion RISC
processors that power our mobile telephony addiction in a race towards ever
expanding triviality for ever lower prices.
What's fascinating, when considered from the broader arc of
human thought and societal evolution, is the fact that we've deluded ourselves
into the belief that we're making innovative strides forward while we're
standing on the hamster wheel of obsolescence.
We've done precious little to alter the human experience since 1987 and
have reduced our vanity to standing in lines at Verizon and AT&T stores for
the privilege of being on the morning news as one of the millions with nothing
better to do than have the few pixel advantage over our cubicle colleagues for
the five minutes of our diminutive aspiration into relevance oblivion.
Would we know the NBT if it bit us in the butt? Probably not.
And would the acclaim of Silicon Valley or Goldman Sachs be the oracle
that would proclaim the arrival of the new, the innovative, the structurally
significant, transformative disruption?
Certainly not. Would the future
be clad in the youthful hoodie? The torn
up jeans? The black turtleneck? Doubtful.
I watched the world see a 150% improvement in the
state-of-the-art in circuit board technology on Thursday of this past week in
Anaheim CA. The family-owned Murrietta
Circuits roll out eSurface technology - the first covalently deposited, light
activated PCB and IC technological platform - and succeeded in producing the
first 2 x 2 - boards which will fundamentally alter not only board and
circuit design but will transform the way in which we harness power to animate
our technologies. There was no
fanfare. There was no hype. But in one short week, this little company
rolled out a technology based on magnetism and light - the ingredients used by
Newton and the greats - to change the world of electronics, manufacturing,
security, and energy. Like the popes and
bishops in centuries past, the incumbent orthodoxy wasn't there to proclaim its
arrival as it was asleep in its bloated monotony.
This week the world will witness the emergence of an
investment platform which will, for the first time, launch an African American
founded institution beyond "equal opportunity" into a position that can
transcend majority owned financial institutions. Playbook Investors Network - the out-growth
of a vision stewarded by Rodney Woods and Tracy McGrady Jr. will create a
mechanism where the era of racial concessions can end and diverse greatness can
be unconstrained. And this vision won't
be limited to minority supplier allocations alone but will introduce
technologies which can dislocate multi-billion dollar incumbencies. No fanfare.
Just getting the job done.
Here's the trouble with the NBT hype. By convincing ourselves that we're making
progress when we're actually allowing illusions to pass by on the green screen
of virtual reality, we set ourselves and our systems up for massive, single
point systemic shocks and failures. We're
not the sum of our social media and marketing spend - today's version of
incumbent religions in centuries past.
We're more than this. And when we
start from the basics - fundamental first principles like light and magnetism -
and consider where their deeper understanding can inform our present
challenges, we run the risk of true greatness built on the shoulders of
giants. Here's to the next Newtons: the
Wissmans, Murriettas, Woods, and McGradys.
You're lighting the path to the Next Big Thing and I'm glad I've been
around to witness your dawning! Let the
magic begin… again!
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