In my February 8, 2015 post Rage and the Machine, I expressed my contempt for the principle of SyncDev's "Minimum Viable
Product" or MVP. This pathetic indictment
of the superficiality which defines most of our enterprises was first used,
according to their website, in 2001. I
am amused at the obsession that plagues everyone using the term to insure that,
while Frank Robinson - reportedly the term's progenitor - came up with the idea
and coined the phrase, it is Steve Blank and Eric Ries who popularized it. Wikipedia can't even avoid plagiarizing the
obsession surrounding the etymology of the term! And, most of all, I love the post-modern
hubris attending the notion that doing the absolute least to bamboozle a
consumer-addicted population into paying a disproportionate premium for
something with precious little improvement is the aspirational ideal of
business. "Think big for the long
term but small for the short term," is the mindset for successful
business!
Seduction and consumerism fuel the notion that human
enterprise should focus on minimizing risk of failure for the fleeting illusion
of advantage and instant gratification.
From the helium of Silicon Valley to the "social entrepreneur"
educator, we're training ourselves to eschew intrepid courage to tackle our
daunting challenges by conforming to consensus incrementalism. And then we wonder why we get nowhere with
geopolitical, social, religious, technical and interpersonal intractable
challenges! Give me a break! The digital hybridization which defines our
social framework has reduced our analog aesthetic into 1s and 0s and we wonder
why we can't do complex computations anymore.
Buried within this incremental tedium is a more insidious reality. Through apparent MVP thinking and acting,
we're actually adding complexity by
deferring thoughtful, arduous action.
The Wall Street Journal had an article
on Saturday morning entitled, "The Fractured Legacy of The
Mapmakers". In this thoughtful and
depressing piece on the post-Ottoman Empire recklessness of the French and
British which have cost the lives of millions and the treasuries of the
"Allies" trillions of dollars which could have been directed towards
education, infrastructure, arts, and well-being, Yaroslav Trofimov reports the
conversation leading up to the Sykes-Picot Agreement.
""Tell me
what you want," France's Georges Clemenceau said to Britain's David Lloyd
George as they strolled through the French embassy in London.
"I want
Mosul," the British Prime Minister replied.
"You shall have
it. Anything else?" Clemenceau
asked.
In a few seconds, it
was done. The huge Ottoman imperial
province of Mosul, home to the Sunni Arabs and Kurds and to plentiful oil,
ended up as part of the newly created territory of Iraq, not the newly created
country of Syria."
MVP. I think
not. In the space of a few minutes
(short term thinking), an innovation was hatched which has literally killed us. Borders.
Cartographers throughout history realized that capitals, ports, and
sacred cities were the basis of power and so, up until the 18th and 19th
century, most maps focused on coastal edges, population centers, and natural
transportation facilities or barriers. But
in the Adam Smith world of consumer resource hegemony, the focus on
"who" became an obsession about a disembodied "what". And with the most macabre irony, the simple
innovation of lines on maps gave rise to despotism, corruption, conflict,
terrorism and faux sectarianism which has elicited the most odious of human
behavior.
Making a map seems to be such an innocent undertaking. But this simple and vile impulse is the
evidence of the pen not only being mightier than the sword - it is the unseen
hand that animates the sword. Now to be
clear, I'm not a nostalgic historicist.
We've had ample conflicts across the entire human narrative and I'm not
saying that maps drawn in London or Paris created human conflict. But what I am saying is that this innocuous
intervention did create human conflict at industrial scale and this is taking
humanity in the wrong direction. Far
from MVP, the cartographer is evidence of a far more powerful principle - the maximum consequence fulcrum or MCF.
By the way - I coined that term and introduced it at
business school lecture for the University of Notre Dame on Friday. So, Wikipedia, make sure you give me credit
when this goes viral by someone who explains it better than me!
What is a Maximum Consequence Fulcrum? In its worst application, it is the use of
remoteness, unverifiability, and anonymity to exert power that is taken, not
given or earned. It is the story of
empires, of Krimea, of the colonial Middle East and Asian subcontinent, of
First Nations dislocated from the Americas and Australasia. Pick a place to which few travel, build a
narrative about local practices which offend sensibilities, engineer fear of the
foreigner and draw a map. Next thing you
know, you can justify expeditionary warfare, slavery and oppression. Make up a story about Iran pursuing a nuclear
weapon and then ask them to disprove the existence of what doesn't exist and
you can get sophomoric Senators and Congressmen to grab pitchforks and lit
firebrands to hunt and kill the witch. Throw
a little Israeli-sympathizing apocalyptic fervor on it and you can get Christians
to pine for the nostalgic days of the Crusades!
But in its best application, an MCF can identify an equally
ubiquitous human endeavor - say eating - and think about how proximity, transparency, and deep
connection (the antithesis of the abuse) can radically transform
interpersonal relations. Tomorrow, I am
giving the keynote address at the IFANCA 17th International Halal Food
Conference in Schaumburg Illinois. In an
era of maximum fear mongering by those who use religion to divide people, the
transformative opportunities are equal and opposite. Since the 9th century, the religious mandates
surrounding halal have not been about punitive and restrictive rules but rather
about verifying that what we consume and how we consume should include a
recognition of our interdependence on the bounty of the earth. Knowing that the food supply should be
without contamination is as important to the Sunni Arab as it is to the
spandex-clad yoga aficionado in Whole Foods.
And there's every reason in the
world to engage in a conversation that sees the wisdom that can be sourced from
every tradition, every faith, every path and integrating that into the tapestry
that is a life worth living. Good for humanity
is not pathetic and incremental. It is
bold, inclusive, and stretches convention.
So lets chew on this idea for a bit and see if it digests a bit better
than the tripe we've been fed for the last couple hundred years.
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