“Certain crowd-movements in America
today give marked evidence of this unconscious motivation. Notice how both the
radical and reactionary elements behave when, as is frequently the case with
both, the crowd-spirit comes over them. Certain radicals, who are fascinated
with the idea of the Russian Revolution, are still proclaiming sentiments of
human brotherhood, peace, and freedom, while unconsciously they are doing just
what their enemies accuse them of-playing with the welcome ideas of violence,
class war, and proletarian dictatorship. And conservative crowds, while ostensibly
defending American traditions and ideals against destructive foreign influence,
are with their own hands daily desecrating many of the finest things which
America has given to the world in its struggle of more than a century for
freedom and justice. Members of each crowd, while blissfully unaware of the
incompatibility of their own motives and professions, have no illusions about
those of the counter-crowd. Each crowd sees in the professions of its
antagonist convincing proof of the insincerity and hypocrisy of the other side.
To the student of social philosophy both are right and both wrong. All
propaganda is lies, and every crowd is a deceiver, but its first and worst
deception is that of itself.”
This critique, written one hundred years ago today could be
republished in 2019 with no editing and be seen as the epitaph to the century
past.
Martin died in 1941.
He didn’t live to see the immediate fulfillment of his worst fears. The V-2 rocket, the U-boat, signal
intelligence and encryption, broadcast propaganda all unleashed the inhumane
fury that he sought do desperately to warn humanity against. When in response to the industrial
consequence of largely German propaganda-fueled innovation the Allies realized
that they had been bested, a more malignant propaganda economy was born. Unable to compete with superior ideas and
innovations for the most part (save the notable atomic initiative), the
industries of Allied economies in the 1940s were dictated by espionage-acquired
intercepts and salvaged technologies – not by the ingenuity of their engineers
and scientists. From 1945 – 1959, Operation
Paperclip (the collection of German engineers and scientists through overt
and covert operations) did more to fuel the second half of the twentieth
century than any other single action.
While telling the story of technological supremacy to reinforce the “winning”
narrative dear to the US psyche, the nation was duped into believing that
Americans were dictating the industrial technology agenda rather than scaling
and appropriating the intellect of others.
We weren’t defining what America needed.
Rather, we were reflexively responding to evidence of the supremacy of “others”. Remember, the modern computer was not born
of U.S. or British science. British, US,
and Australian intelligence were driven to produce countermeasures to the
superior technology that Japanese and German cypher engineers and mathematicians
invented.
I spent the past few days in Boston and Silicon Valley. The frequency with which I was accosted with
the term made popular by Peter Drucker fifty years ago in his book The
Age of Discontinuity – the “Knowledge Economy” – was deafening. At one point, I snapped.
“We don’t live in a Knowledge Economy,” I said. “We have been living in the Propaganda
Economy.”
The words barely escaped my lips before I realized that this
observation has been what I’ve spent the past three decades of my life
attempting to overcome. Reflecting on
the dire prophecies of Everett Martin, recounting the socioeconomic adoration
of Peter Drucker, I realized that since the end of the Second World War, we’ve
abdicated “knowledge” for reflexive and compulsive enterprises which serve not
the benefit of humanity in the main but rather seek to satiate the unconsidered
consumption of incremental industrial output.
We are told what to fear (and desire) – morbidity, mortality, economic and
egoic existential ‘threats’. Then we’re told
what and how to consume antidotes for manufactured “needs”. We’re deluded into “choosing” among indecipherable
“alternatives” (Apple vs. Android; Prescription vs. Wholistic; Industrial vs.
Organic; Green vs. Polluting) while being ignorant to the ever-narrowing aperture
delimiting unconstrained innovation. We
have over 10 million patents on less than 50,000 products. We have the proliferation of “information”
curated by advertiser-fueled “technologies” without considering the inherent
influence or bias that shapes the sanctioning of messages. And against this backdrop, we hear the
cacophony of hypnotic academicians, advisors, politicians, pundits, and
industrialists celebrating “knowledge”.
I recently lectured in Palo Alto. The room was filled with the venture funded
experts at the “cutting edge” of technology.
For three hours I described the consequence of incremental vs.
fundamental innovation. In simple biologic,
physiologic and chemical terms, I described how they could integrate known,
established, science to make disruptive impacts in their respective areas of
work. While I spoke, several individuals
frantically sought to ‘google’ the concepts, terms, and research I was
referencing commenting on how none of them were ‘trained’ to think in the
wide-ranging scope of my talk. From
photosynthesis to membrane oligomerization; from Particle Swarm mathematics to
lossless encryption; from genetics to social psychology…the range was extensive…and
entirely necessary and effective.
“I think we need to rethink how we think,” was the comment
articulated by one of the participants in the end. “Nobody is thinking like this.”
“I hope you don’t think like me,” I responded. “I just hope you think.”
Walter Powell wrote that, “the key component of the knowledge
economy is a greater reliance on intellectual capabilities than on physical
inputs or natural resources,” in The Annual Review of Sociology in
2004. In 1969, Drucker polarized labor
into those who work with their hands or the heads. And herein lies the fallacy upon which the
propaganda is built. For “knowledge” to enable
an economy, it cannot be the curation of the observations and recitations of
others. Rather it must be the synthesis
of cognitive acuity, analog practice, and a fundamental curiosity born not of
consumer expedience but rather from qualitative examination of conscious
existence. In other words, if the ‘problem’
is what you’re ‘solving’ than you’re contributing to a Propaganda Economy. Because in a genuine Knowledge Economy, we’re
arranging matter and energy to optimize existence – not “solving problems” born
of myopic perspective shaped by myths, mantras, and media.
Returning to Everett Martin one more time – his genuine
admonition to work towards adult education which would outpace (and hold in
check) technological development is one that bears consideration. The notion that by our second decade we have
acquired all the “education” we need to function in society supports the crowd
thinking against which he unsuccessfully warned. It’s time that we enter into continuous education. And start it by turning off your computer, your
iPhone, or your electronic device and read something written before 1945. See if you could learn a thing or two from knowledge
before it was so economically hijacked!
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